Monday, July 18, 2011

Influencers And Reputation 

Here is an example of a technology influencer starting a sea-change in reputation.  One person's opinion is not enough to shift the environment but the more that key opinion-makers express similar ideas, the harder it becomes for the older technology -- Twitter.  Were I Twitter I would be worried rather than observant.  Reputation in technology can turn quickly and the marketplace slide away.  Google has tried several times to launch a social media product and failed.  This time it looks as if it might work.  That can crowd Twitter out if the two media go head to head, especially since Google has far more resources than Twitter.  In technology, one can never rest.


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