Thursday, August 04, 2011
If accurate, Google+ has grown to 25 million users in less than a month. At that rate, it won't be long before it is a viable competitor to Facebook. However, it is likely that Google+ growth will slow once early adopters have looked at it. The challenge that Google+ has is the amount of time that users have already invested in Facebook. This is the kind of stickiness that has Google continuing to rule search results although Microsoft has spent billions to catch up. From a communicator's point of view, Google+ hasn't faced the real mountain yet. It will soon, and messaging will need to encourage Facebook users to give Google+ a try. Google+ also will need to develop simple tools to help Facebook users transition from one social medium to the other.