Wednesday, August 10, 2011

Good And Evil 

This and this are reminders that any media tool that can be used for good purposes also can be used for evil.  All media are neutral.  It is the intent behind them that makes the difference.  Social media were used earlier this year in the Arab pro-democracy movement.  Now, they are being used to coordinate riots.  It is one small step for social media to be targeted against companies and other organizations in everything from disagreement with policies to shareholder revolts.  As good as social media are in reaching individuals, they add to the complexity of communications.  It is one more reason to learn them well now. 


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