Tuesday, August 09, 2011
How Can This Be?
Another year, another good upfront market for television advertising. How can this be with the web, social media, YouTube, Hulu, video games and all the other alternative entertainment media? It appears that marketers buy TV because they understand it, and feel they can measure it. Doesn't that strike you as rock-ribbed conservatism? Meanwhile, the rest of the communications world is plowing ahead and learning how to make new media work. I used to say that we would know when the internet is victorious the day that the upfront market for TV goes away. I'm not sure anymore. Marketers may be too fearful to part ways with the Boob Tube.
Post a Comment