Tuesday, August 16, 2011


When one thinks of social media, one thinks of interaction with another or others.  From a marketing perspective, however, interaction is not new.  It is just expressed in a new format -- Facebook, LinkedIn, etc.  Thus, when a marketer plans an interactive campaign, he needs to think of all forms of interaction and not just social media.  That is the thrust of this paper and its interactive media planning guide.  There are dozens of ways to interact with others on a one-to-one basis.  Social media are a small but important part of a panoply of communications.  PR practitioners should be aware of all of them.

This paper is the 121st essay posted on online-pr.com.


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