Monday, September 19, 2011
The New Crisis
This fictional case describes the new crisis -- a sudden explosion that is covered instantly by cell phone photos, Tweets, blogs, TV interviews and Facebook entries. There is no chance for a company to control the flow of information. It starts out behind the communications curve and scrambles to catch up. It never does although it follows the protocol for a crisis. One point the case tries to make is that there is only so much a practitioner can do to anticipate a crisis. The actual event may throw all plans to the wind, as it does here. One must expect a breakdown and the need to improvise. In spite of that, one needs to plan and rehearse. The elements of fact-finding and communication remain the same. It is just more difficult.
This is the 122nd communications/ PR essay posted on online-pr.com.
This is the 122nd communications/ PR essay posted on online-pr.com.
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