Thursday, September 22, 2011
Smart PR
The US Department of Energy Solar Decathlon has been a fixture in Washington DC for years. It is an example of what smart PR can and should be -- a targeted message wrapped into a recurring event that draws public attention. The beauty of this competition is that it teaches as well as publicizes the need for more energy efficient homes. Students who work on the project return to their campuses smarter than before about design and experienced in achieving it. It might be fashionable to criticize the government these days, but there are government activities that are models of their kind. This is one.
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