Wednesday, October 05, 2011

The Leak As Publicity 

Here is a case where a leak was used for publicity purposes.   As the article notes, Amazon has always been careful not to divulge the sales figures for its Kindle e-book.  Suddenly, the advance orders for its new tablet, the Kindle Fire, reach the blog world.  And, wouldn't you know it but the numbers indicate a faster sales pace than the competing Apple iPad?  This type of leaking is so patent that it is hilarious, but the media jump eagerly to cover the news.  There is nothing wrong with it.  It's a publicity tactic that is hoary with age but always good.  Still, one wonders if Amazon might have been a little more creative in getting the news out.


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