Friday, November 25, 2011
The mass hysteria of Black Friday is instructive for PR practitioners. There is little reason for it especially since studies have shown that lower prices on goods such as toys and electronics come later in December. Yet, millions line up to crowd stores and fight one another for "bargains" on racks and shelves. Merchants are happy but the irrationality of it defies economic logic. If one were to consider the situation objectively, he would stay home and buy most goods online and have them delivered to the door, thereby saving hours of searching, exhaustion and waiting in line for harried clerks to swipe the credit card. Perhaps there are good deals to be had, but are they worth the effort?