Thursday, November 24, 2011
What would you call a service that fewer use every year but raises prices to compensate for lost revenue? The US Postal Service. There is nothing the USPO can say to lure users back to "snail mail." The service is locked into a cycle of erosion with no recovery expected. Congress has finally taken notice of the dire conditions but has yet to act on a bill that will allow the USPO to shrink to an economic size. So the service keeps a death watch. Imagine how this plays with the tens of thousands of postal employees who are not sure if they will have jobs in less than a year. From a communicator's perspective, it is a disaster and not much to be thankful for.