Tuesday, November 29, 2011
When you stake your future on a product and suddenly the product appears unsafe, one is left more than red-faced. That is the position General Motors finds itself in with its Chevrolet Volt. The auto's lithium batteries are undergoing a Federal investigation because they have either caught fire or begun to smoke in two out of three crash tests. GM will need to rectify the problem then conduct a PR campaign around the safety of the vehicle to explain what it has done. Otherwise, it risks the future of the Volt. To state the obvious, this is not a good position to be in. One wonders why the company didn't see the problem in its own testing. It is much harder to fix a mistake in public and more difficult to convince the public that an error has been corrected.