Tuesday, November 29, 2011

Embarrassing, cont. -- And Potentially Deadly 

When you stake your future on a product and suddenly the product appears unsafe, one is left more than red-faced.   That is the position General Motors finds itself in with its Chevrolet Volt.  The auto's lithium batteries are undergoing a Federal investigation because they have either caught fire or begun to smoke in two out of three crash tests.  GM will need to rectify the problem then conduct a PR campaign around the safety of the vehicle to explain what it has done.  Otherwise, it risks the future of the Volt.  To state the obvious, this is not a good position to be in.  One wonders why the company didn't see the problem in its own testing.  It is much harder to fix a mistake in public and more difficult to convince the public that an error has been corrected.


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