Friday, December 16, 2011

Bold Predictions 

This study from the USC Annenberg School for Communication & Journalism is bold in its predictions and conclusions.  One that caught my eye was the death of most newspapers in five years.with only the largest and the smallest surviving.  If that happens, something that is credible will need to take their place and that something is apparently not social media because the study says most people don't find it believable.  From a PR perspective, loss of newspapers won't be a major challenge.  We will have to work a little harder to find the right media to use, but tools for that are well developed and in the market.  It would help if audiences should find social media to be more credible in the next five years, but that will depend on those who blog, Twitter and make Facebook entries.  There is some serious journalism in social media.  There needs to be more.

As for the other predictions, some I believe and some I don't.  Perhaps the tablet will replace the desktop PC, but I have a hard time believing that.  I have no doubt the desktop PC will die off but laptops are not going away that quickly.   I accept, however, that our privacy is lost, and somehow that is not bothersome.


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