Wednesday, December 07, 2011
This is interesting news. NBC's local TV stations are joining in partnerships with local and not-for-profit news sources to cover their markets. These are blogs and web sites that have focused on issues in their local communities. It is about time. No matter how many staff reporters that a major TV station has, it cannot cover its market well. TV has never had the reach that newspapers once had. (Newspapers have shrunk badly in coverage.) Now there is a chance that NBC stations can break news that hasn't shown already elsewhere. It also means that PR practitioners have alternate avenues to reach the media that they didn't have before. Let's hope that what NBC is doing is a model for other local news media.