Wednesday, December 14, 2011
Here is an example of great PR and a community service at the same time. Once again, it is from Google. Why do I cite them so often? Because the firm does neat stuff repeatedly. It seems to be in the genes of Google to tackle interesting projects in new and different ways and in the process, burnish the brand. The upshot is that more people use Google, and it maintains a distance between itself and competitors. Not many companies can position themselves like this. Google has made a science of it.