Thursday, December 01, 2011

Pitching Bloggers 

This detailed explanation of how to pitch a story idea to bloggers isn't all that different from pitches to journalists.  Basically, it is get to the point, don't be pushy and be transparent.  Why is it then so difficult for PR practitioners to do that?  Perhaps it is a compelling need to sell rather than converse with the other party.  Or, it could be that PR practitioners actually believe the hype.  They are unable to stand back and look at a story idea objectively.  They lack news sense, maybe because they have never been on the other side of the industry and been buried under a snowfall of press releases.   Read the explanation and decide for yourself.


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