Monday, January 23, 2012
Research in Motion (RIM) has been teetering on the edge of irrelevance since the debut of the Smart Phone. A Blackberry is no longer the leading edge of business communications. That is why this action is occurring too late in the company's life. As co-CEOs, Jim Balsillie and Mike Lazaridis, stayed too long with their approach to telecommunications and e-mail. They thought, as CEOs of forgotten companies before them, that they could fight off the marketplace and enforce their views. They forgot about the implacable obsolescence of electronics. It is an industry in which one dare not look back, because competitors are gaining on you. In this case, the combination of the iPhone and Android operating system represented advances that RIM wasn't ready for. From a communications perspective, it is a reminder to maintain humility and watchfulness. Assuming technical leadership is a serious mistake and failing to monitor the market sets one up for a fall.