Friday, January 27, 2012

The Price Of Certainty 

This is the price of certainty.  AT&T was so sure that it could complete its merger with T-Mobile that it put itself at substantial risk.  The loss it suffered last quarter was the result.  AT&T is an example of arrogance.  It would be easy to blame the CEO for the error, but almost certainly the CEO was told by his subordinates and investment bankers that the merger would be accomplished with enough lobbying and working with regulators.  The merger never had a chance.  It went from bad on Day 1 to worse then finally to a miserable end.  AT&T is a  case example of assuming what the future will hold.  It should stand as a reminder to communicators never to be certain about what is to come.


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