Thursday, February 02, 2012
How do you break down a culture that doesn't want to change? This is the challenge facing Sony's new CEO. Sony's silos of technology and engineering, which once propelled the company to the top of the electronics industry, have become the enemy of the company in today's markets. Sony's CEOs have known that, but they have been defeated in trying to break down the narrowly focused divisions and make them cooperate closely with one another. Now comes a new CEO with the same challenge. Will he do any better, or will he accept the culture for what it is and try to reignite the company's technical prowess? Sony is running out of time. It is becoming irrelevant in the electronic marketplace, and competitors will push it aside as has happened to companies before it. The situation could not be more urgent, but does the culture see it that way?