Friday, February 24, 2012
The online advertising industry is now backing an approach that would put "Do Not Track" buttons on web browsers. It is safe to say that advertisers would not have agreed to this had not regulators threatened enforcement. It is called "lifted eyebrow" regulation. Regulators show concern and an industry acts on its own before laws are passed. No matter, it looks good for advertisers to take this approach to privacy. It is going to change the internet in profound ways if millions insist on not being followed. How that will work out for advertising is an unknown. The industry may have to develop new metrics to understand interests and desires of users. While one might not gain a full measure of credibility for enforced PR, it is better than fighting a losing battle.