Tuesday, February 07, 2012
Everybody's talking at me. I don't hear word they're saying.... The opening of the Harry Nilsson song is a fit description for the use of social media during the Super Bowl. Here are statistics on the noise. Imagine if you were the communications director of an organization and your job was to penetrate this raucous buzz with your own message. Your success would be slim at best. The compelling need to express oneself has become indulgence. It is now time for listening, or silence, getting away from ruckus and listening to oneself. Unfortunately, that won't happen. People are encouraged to speak out, as if their every word has value. They don't, even cumulatively. So we're stuck in an environment of loudspeakers bawling incomprehensible noise 24 hours a day. We'll get used to it, of course, but it isn't ideal.