Thursday, February 23, 2012
PR Disaster
What if you purchased an electric vehicle and inadvertently allowed the battery to run down completely? Worse, once the battery is discharged, there is no way to recharge it, and you have to pay $40,000 to get a new one? This is the PR nightmare facing Tesla Motors, which apparently overlooked the possibility when it designed its sports car and sedan. And, it has happened to customers already although Tesla has sold only a few thousand vehicles. There is no easy recovery from a mistake like this. Tesla has and will build more safeguards into its cars, but the possibility of complete discharge will remain. It is understatement to say owners will be upset to know they have to pay more than the price of a new car just to replace a battery. Tesla could face demise as a result of mistake like this.
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