Monday, February 13, 2012
General Electric is engaged in smart public relations with this announcement. It is investing in US plants and hiring 5,000 veterans, and thereby, addressing two issues with one stroke. GE is an international company that doesn't invest in any country unless it sees profitable opportunities for doing so. This announcement, then, is GE's vote of confidence in the US as a location for manufacturing of jet engines. Its intent to hire veterans is a recognition that these men and women have a depth of maturity that is valuable and dedication to getting things done that is both productive and profitable. GE is a tough competitor and doesn't act lightly. Its decisions have a solid basis for increased revenues and earnings, but it also knows how to wield good PR at the same time.