Wednesday, April 25, 2012
PR practitioners like to talk about transparency, the need for a company to be authentic with its stakeholders. But, how can it be when the people who make up a company are not? It is difficult for someone who is managing impressions of himself to avoid managing the image of the company in which he works. On the one hand, I will not be transparent. On the other, I will. Don't be surprised then if transparency is more an ideal than reality. The perception of an organization is made up of engagements with it whether direct or indirect. If employees are managing their images to one another, they are doing the same to the constituents of the organization. Perhaps it is time to stop talking about transparency and to accept that perceptions of companies will always be distorted in some way whether deliberately or not.