Thursday, April 12, 2012
Facing The Future
Whatever happens to the government's case against book publishers, it is likely to change the future of the industry and that of e-books. From a PR perspective, publishers put themselves on the wrong side of consumers through rejecting Amazon's low-price approach. The Department of Justice is saying Amazon is right and Apple in the wrong. It will be an interesting trial if it gets to that point, and the PR departments of the companies being sued will have their hands full. The book publishing industry is facing a future that it considers to be bleak, but other publishers, notably newspapers, have experienced the same loss of market power. Both need new economic models.
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