Wednesday, April 04, 2012
The Murdoch communications empire is caught in a scandal that seems to be never-ending. Another blow struck yesterday with the resignation of James Murdoch from BSkyB. From a PR perspective, this is the worst of all possible outcomes. The company hasn't had time to catch its breath, to find a point of stability before it is knocked again. While it is hard to feel sorry for the Murdochs, the way they have handled the phone-hacking scandal is instructive. It is a case study in how not to confront a crisis. They have retreated slowly from one defensive line to another, each time suffering embarrassment. The family has gone from power to a laughingstock. Some day investigations will end because there will be no one left to indict, but when that time comes, the company will be a shell of its former self. Some might say that is a sad ending, but maybe not.