Tuesday, April 17, 2012

A PR Program I'd Like To See 

Canada is in the middle of giving up small coins in favor of electronic transactions.  I would like to see the PR program the nation is using to get citizens to change their behavior.  As the article notes, coinage is one of the oldest technologies still in use other than the wheel.  Canada is asking people to change a pattern that stems back 5,000 or more years.  Who knows?  They might, but the chances are greater that they will resist the "MintChip."  The Royal Canadian Mint needs an intensive, prolonged communications program that demonstrates repeatedly why the electronic way is better and faster.  And, it will need to maintain this program for several years until habits change.  It will be interesting to watch the progress -- or lack of it.


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