Thursday, May 31, 2012
If there is one lesson a PR practitioner should learn early in the business, it is that basics count, such as correct spelling and choice of words. The two gaffes on the part of Mitt Romney and President Obama should not have occurred. Someone forgot to use a spell checker and a speechwriter neglected to get an attribution right. Were they in a hurry? It doesn't matter. The damage is done. Mockery of the Romney campaign might not be as serious as a diplomatic transgression with Poland, but in both cases, it was a bone-headed neglect of fundamentals, and communicators are rightly feeling the heat. Meanwhile, their bosses are forging ahead in the hope that eventually people will forget. Some will and some won't.