Wednesday, May 23, 2012
Only a few days ago, Skechers paid the government $40 million in reparations for making misleading claims about its shoes. Now it is the turn of Pom Wonderful, the packager of pomegranate juice. There is no need to go into the bad PR from this kind of deceptive advertising, but note that the judge forbade the company from using it for the next 20 years. Maybe in that time, Pom Wonderful will see fit to do scientific studies that prove or disprove its claims. Once again, one has to ask whether the purveyors of this product believed their claims or were using them just to sell. Either way, they look dumb.