Tuesday, May 22, 2012
Mockery as a form of publicity can be profitable -- especially if you are a comedian like Stephen Colbert. As a rhetorical technique, it is not one used that often by PR practitioners. Maybe it should be. Colbert's target, of course, is the Citizen's United decision that allows unions and corporations speech rights in elections. His audacious success in starting his own political action committee set the political world on its ear. While he can't do much with $808,000 in cash, the publicity he reaps from the advertising he does will extend his funds and incidentally, bolster his career as a comedian. An interesting outcome for ridiculing election laws.