Thursday, May 03, 2012

Publicity Stunt 

This is a dumb publicity stunt -- getting protesters to picket an Apple store.  It's dumb because it won't change anything.  RIM is far behind Apple in the production of leading-edge cell phones.  There is no immediate chance that the company will catch up.  So, you make news and you get an evanescent headline.  So what?  Consumers still won't buy your product.  Publicity stunts should tie to a core message and strategy that are credible.  Right now, RIM is not in the running with its Blackberry products.  It could pull off several more protests in front of Apple stores while watching its market share plunge.  That doesn't smack of power or positioning but of desperation.


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