Friday, June 15, 2012


How many mistakes does a company get before customers hold it to account?  If you are Apple, probably more than one.  This is an example of not-ready-for-prime time software that shouldn't have been released, even in test form for evaluation.  The mistakes are glaring and deeply embarrassing, especially since there are numerous mapping programs available.  Granted that the demonstration software is a beta and will be tweaked, but errors of putting oceans in the wrong part of the globe are large.  One wonders why Apple didn't stay with Google instead of trumpeting its own program.  Already, some Apple enthusiasts are saying, "If Steve Jobs were here, this wouldn't have happened."  Apple's CEO can't afford too many errors in light of that.  Perception can change quickly.


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