Friday, June 01, 2012
Associated Press has new guidelines out on social media. Much of it appears to be good advice and of practical use to PR practitioners. Among points is the need to make clear that one's personal opinions do not reflect the opinions of the organization. AP has several suggestions and cautions for reporters on the matter, including instructions for how to retweet. There are aspects that are not applicable to PR such as the delicacy of "friending" or "liking" a politician on Facebook. However, some practitioners might want to follow that advice anyway in order to avoid complications that could involve their organizations. The counsel on "trash talking" about sports teams is amusing.