Tuesday, July 24, 2012
Hitting 'Em Where It Hurts
The $60 million fine against Penn State is a statement as much as punishment. People relate to monetary damages more than prohibitions from post-season games and voiding of victories. The NCAA is saying loudly that what happened at the university was corruption at its worst, that winning at all costs is not what sports programs should be about and that it can clean house. This is as important for the association as it is for college football. There have been numerous charges that big money has turned college football into professional sports but for the fact that players aren't paid. Alumni have distorted the programs as well. The NCAA is showing that it can take charge when it needs to and that it wields a big club. From a PR perspective, it was a good move.
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