Wednesday, July 18, 2012

Rudeness As A Communications Tactic 

For those who don't live in or near New Jersey, the state's governor has a political style of in-your-face rudeness.  He is not above calling reporters "idiots" and telling them to shut up.  He verbally assaults private citizens as well -- in public.  And, it seems to be working for him.  Citizens of the state call him a leader rather than a bully.  That may be so, but he is a leader with a loud mouth and a short temper.  From a PR perspective, one can only stand back and observe the fellow in amazement.  How does he get away with it and maintain his popularity?  One answer is that he has driven reforms through the legislature, and he is trying to cut New Jersey's tax burden, famously heavy.  Or, to put it another way, people will put up with a lot in order to get action.  The governor is depending on that to keep him in office.  However, let credible opposition rise against him and his rudeness will become a deficit quickly.


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