Wednesday, August 15, 2012

A PR Success 

Avon Products Inc was founded as a direct seller of cosmetics partly to give home-bound women a way to earn money.  Now Avon is taking that message to other countries with great success.  In Africa, particularly, the company is lifting women out of poverty.  That is a powerful public relations message for the company and its business model.  Avon might not be as desirable a job in the US anymore with so many occupations open to women, but it is viable elsewhere in the world.  "Avon calling" has global meaning and global impact.

Bravo Avon. Renews my faith in capitalistic enterprise. Thanks for giving us a heads-up.

Post a Comment

This page is powered by Blogger. Isn't yours?