Wednesday, August 15, 2012
A PR Success
Avon Products Inc was founded as a direct seller of cosmetics partly to give home-bound women a way to earn money. Now Avon is taking that message to other countries with great success. In Africa, particularly, the company is lifting women out of poverty. That is a powerful public relations message for the company and its business model. Avon might not be as desirable a job in the US anymore with so many occupations open to women, but it is viable elsewhere in the world. "Avon calling" has global meaning and global impact.
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