Thursday, August 23, 2012

Good Publicity Gimmick 

Here is an attempt to generate publicity that not only works but one can't help smile.  Donkeys with WiFi in a biblical theme park.  It comes under the "what will they think of next" category.  One can be sure Moses and the prophets did not have the same advantages nor did they foresee a day when a lad with laptop or cell would be riding down a hill and sending photos to relatives in the US.  The theme park operator says it is a way to attract the young to the park.  Maybe so, but I suspect grown-ups will take advantage of the system at the same time.  The idea is creative, oddball and successful in sparking media coverage.  In other words, good publicity.


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