Tuesday, August 07, 2012
This story discusses an issue PR practitioners have known all along -- one must proactively protect company and brand image. It's about time corporate America is learning that but it took the internet and social media to drive the lesson home. Now, marketers are working to build good information and fan bases for brands before activists smear them. The battleground is in online media, of course, but there should have been a recognition all the way along. We in PR say welcome to those who before pushed us into the background in favor of advertising and promotion. We're glad to receive recognition, but we wish it hadn't taken so long. Now, it is up to PR to show the way, but we have work to do ourselves in understanding the subtleties of the online world and using them to advantage.