Tuesday, August 14, 2012
Transparency, Transparency, Transparency
What will it take for companies to understand they can no longer be phony? Here is yet another case of a corporation fake blogging about its products. The person who outed them went to some length to discover what is going on, but one should expect that. The web has millions of detectives eager to show up individuals and organizations. It gains a company nothing to be outed except embarrassment. It is far better to be transparent. On the web, honesty is not the best policy. It should be the only policy. Samsung now gets to explain why it hid its marketing efforts, and any rationale is bound to come up short. Actually, it doesn't have to explain. It can brazen its dishonesty through and live with the consequences. Either way, its marketing effort has been diminished.
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