Tuesday, September 11, 2012

A Time For Caution 

When a company wins a major victory in the courts, there is a desire to press advantage.  Sometimes, however, one should be careful about moving too quickly.  This appears to be one of them.  A Federal judge handed Amazon.com a major victory in the pricing of e-books last week, and Amazon could move to squeeze just about everyone out of e-book merchandising.  It would be foolish to do so.  The specter of monopoly would rise swiftly, and judges might not be as favorable a second time around.  While Amazon has a court decision and public perception on its side for the moment, it could be seen as a bully.  Amazon can sell e-books for whatever price it sets -- even at a loss, it would seem.  Book publishers and authors have a right to worry.  The judge, however, understood the paradigm shift that the internet has caused and that publishers can no longer rely on the traditional paper-based economic model. 


Post a Comment

This page is powered by Blogger. Isn't yours?