Monday, September 17, 2012
There is a category of marketers for whom public relations is of no consequence. These are telemarketers who disrupt dinner hours, male potency pitchers on the internet, spammers for low mortgage rates and more, much more. They pay little or no attention to regulations. They don't care if they anger 99.9 percent of the population. They are happy with the remainder. From a public relations perspective, they don't make sense. They ought not to exist but they do. They have bad reputations but they stay in business. There is no solution for them but to track them down and to put them out of business through legal means. However, there are too many of them to stop them all. There will always be a contingent who mock the principles of PR and get away with it time and again.