Wednesday, October 03, 2012
A Genius For Publicity
The MacArthur Awards have been announced and 23 people will each get $500,000 to pursue their interests over the next five years. The awards are ingenious for their publicity value and their ability to highlight people who have worked in near obscurity. The whole process of nominating and picking recipients, done in secrecy, makes the announcements lightning bolts from a cloudless sky. Winners are invariably astonished. The media write stories profiling those who got the call. The Foundation itself reaps immense attention again and again. Of all the philanthropies in the US, only a few gain the recognition that the MacArthur Foundation does each year. Kudos to the foundation and its work.
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