Monday, October 08, 2012

A PR Challenge 

A company has no greater PR challenge than when political leaders of a country bar it from entering.  This is the situation facing Huawei as it tries to sell telecom gear in the US.  The House of Representatives' Intelligence Committee calls them a threat to security.  There is reason to think the company might be.  It is tied closely to the Chinese government.  The founder was formerly in the Chinese army, and China has been involved in numerous hacking incidents in recent months.  Of course, both the Chinese government and the company deny any attempts to spy, but it is an issue of credibility.  Do you trust a company that has a dubious background, especially when it comes to the fundamental infrastructure of the country?  Huawei's task is to convince the government that it is only interested in commercial sales.  That might not be easy.


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