Wednesday, October 10, 2012

Cheesy But It Worked 

If you desire to get publicity for your product and you don't care how people look at you, then try something like this.  To quote the article:

"Pizza Hut announced Tuesday any audience member at the town-hall-style presidential debate at Hofstra University who asks the presidential candidates if they prefer pepperoni or sausage on their pizza will get free Pizza Hut pizza for the rest of their (possibly shortened?) natural life".  

There is no need for an audience member to put himself at risk by asking.  Pizza Hut already has gained ink and video for the proposed stunt.  What Pizza Hut hasn't gained necessarily is new customers. It could have offended as many people as it made chuckle.  Still, some will wait during the debate to see if anyone dares ask the question.  If so, Pizza Hut will have won again.  Not bad for a publicity stunt..


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