Friday, October 26, 2012
Crappy PR
Even if the PR practitioner who wrote this was being funny, it was a poor way to approach the media. There is a level of respect that reporters deserve whether one likes it or not. This is insulting, and I would fire the individual responsible for it. The idea that one can dictate to a reporter what to write is beyond the pale. I had to read this "invite" a couple of times to grasp what was being asked. It is that far out of protocol. I suspect the person who wrote it is a marketing PR type influenced more by marketing than PR who believes that one should measure media and therefore, can tell the media what to say. The individual should get out of PR and find another business, preferably one in which he or she isn't dealing with influencers.
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