Monday, October 15, 2012
Expensive Publicity
This was one expensive -- and dangerous -- publicity stunt. However, Red Bull reaped worldwide attention, and the descent went as planned without trouble. It is unlikely that anyone else will try a similar freefall in the months, or years, to come so Red Bull has reaped long-term positioning from the highest-ever parachute jump. The video is compelling in that it clearly shows the chutist tumbling at escalating speeds for miles through the thin upper atmosphere, then he got control and stabilized himself for thousands of feet more until he deployed his canopy. One wonders how anyone could do what he did, but it proves once more the creativity and ability of humans. Red Bull took a risk in backing the effort and deservedly wins the recognition for it.
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