Wednesday, October 24, 2012
Amazon may have created a PR disaster for itself with this action of wiping a woman's Kindle clean of all its stored books. The move already has sparked negative commentary on the web. Amazon apparently invoked Digital Rights Management to take the action but it smells of "1984" when an all-seeing government rewrote history to suit its ends. It raises the worry that if a private company can control your reading, then what happens when authorities get involved? Amazon apparently took the action without allowing the individual to plead her case. It smacks of high-handedness and bureaucratic arrogance. If I were Jeff Bezos, I would be moving quickly to find out what happened and if possible, restore the woman's reading material. Incidents like this can ruin a company's reputation.