Wednesday, November 21, 2012

Brand Jeopardy 

A situation like this is a mortal threat to a brand.  Sesame Street has every right to protect itself, especially since the character, Elmo, is one of the most important in its line-up.  It would be a pity if the puppeteer's personal behavior destroyed the creation he spent decades building.  The puppeteer apparently understands that.  Sesame Street has been put into an embarrassing situation of replacing a star who built the image, psychology and personality of a bit of fabric and fluff.  Although the puppeteer had backups, one wonders if Elmo will be quite the same.  Sesame Street has entered a time of testing, and no one can be sure how it will fare.  


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