Wednesday, November 21, 2012
A situation like this is a mortal threat to a brand. Sesame Street has every right to protect itself, especially since the character, Elmo, is one of the most important in its line-up. It would be a pity if the puppeteer's personal behavior destroyed the creation he spent decades building. The puppeteer apparently understands that. Sesame Street has been put into an embarrassing situation of replacing a star who built the image, psychology and personality of a bit of fabric and fluff. Although the puppeteer had backups, one wonders if Elmo will be quite the same. Sesame Street has entered a time of testing, and no one can be sure how it will fare.