Wednesday, November 28, 2012
Hype And Super Pacs
If one believed the media, the rise of Super Pacs in the last election cycle was evil and the rich buying elections. It turns out that much of what the media conveyed was hype. The President was re-elected. Democracy did not come to an end. There isn't much evidence that anyone "bought" an election, although given the money spent, they should have. The public ignored much of the attack advertising. Voters, in other words, are smarter than political operatives -- and the media. We should give citizens credit and take the Presidential campaign as a lesson in communications. Noise doesn't equal message transmission. Noise is racket that offends the targets of it. Huge amounts of money sloshed through local TV stations in swing states. Most of it was wasted.
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