Tuesday, November 13, 2012
RIM announced that it would introduce its new Blackberry phones on Jan. 30 at an official launch event. The event and the products had better be good. RIM is facing a hanging in the marketplace that some say is already underway. The company is engaged in life and death PR. The reception it gets to its new products may well determine its fate. There aren't many second chances in the electronics business. One wonders how the company is preparing for the launch. Engineers are spending long hours writing code. Marketing and PR people are planning in relentless detail how to do the roll-out. There are private and public fears, and bets are already against the company's success. It was Samuel Johnson who said, "Depend upon it Sir, when a man knows he is to be hanged in a fortnight, it concentrates his mind wonderfully." The minds at RIM must be focused indeed.