Friday, December 21, 2012

Cute Publicity With A Purpose 

You've got to believe Boeing's PR department jumped on this bit of information when it heard about it.  What a funny but perfect way to tell how Boeing is readying its planes for WiFi. The idea that potatoes substitute for people in absorbing radio signals is not one that anyone but a scientist or engineer would think of.  And, it offers angles.  Couch potato, microwaved potato, potato chump...  The puns could go on, but I'll spare you.  Unlike many publicity releases that are creative but forgotten quickly, this one pushes forward the story of getting internet to aircraft, something travelers desire.  So, a few potatoes have to give their skins (sorry) for the cause.  It is better than people sipping cold coffee and waiting while engineers monitor a cabin.  And who knows, the more potatoes, the quicker WiFi service is perfected?  Kudos to Boeing PR.


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